Yes, You Need a Personal Brand

Brands aren’t just for cattle or cans of soup anymore. Whether you’re a job applicant, entrepreneur or professional in virtually any field, you need a way to stand out from the crowd in this increasingly busy digital world. That’s why marketing experts and coaches...

The Hierarchy of Human Needs Guides Consumer Behavior

“You can’t always get what you want,” sang the Rolling Stones. But, as the next line goes, you might find you get what you need. What people really need has been debated by experts in economics, psychology, and many other fields. But it turns out that a theory from...

What Wilderness Adventure Can Teach Investors

Throughout human history, wanderers and adventurers have been returning home with stories of challenging the natural world - and winning. And what they learned about overcoming fear and persevering became an inspiration for other kinds of endeavors too. Now, a modern...

Lessons From the Alpine Swift for Smart Investing

What can a little black and white bird teach us tech-savvy humans about smart financial moves? Turns out, quite a lot. Swiss scientists tracking the Alpine Swift on its winter migration journey are finding that the little bird flies south for an astonishing six months...